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William Hyland
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MIND GOLD NEWS!
Shhhh! Listen carefully! Do you hear that? It's the sound of your competitors taking YOUR customers away from you! Snatching them right from under your nose!
As soon as your customers leave your place of business, put down your latest direct mail piece, or click away from your Website, your competitors start whispering in their ear again! Sometimes they do a LOT more than whisper! Sometimes, they reach them through E-mail, print ads, television commercials - even on billboards by the road along their drive back home!
It's happening all the time. It's happening so much the airwaves and the Internet and the postal system are getting literally CLOGGED with commercial messages. All of these messages are constantly pulling at the customers you spent your time and hard-earned money to acquire!
All that clatter also makes it harder than ever before to build clientele for a new business!
You Can't Afford to Allow This To Continue!
I hope I've captured your attention here. I hope you're concerned
YOU MOST CERTAINLY NEED TO BE CONCERNED!
If you do nothing, you're going to be forced to constantly tread water. You'll have to constantly run new ads and promotions, hoping to attract new customers. Then, you'll continually watch them slide away from you...pulled to a competitor's business before you can fully capitalize on the relationship you're trying to build.
Do nothing and you may never get that new business of yours off the ground before someone else takes ALL your new customers away from you.
You Must Constantly Stay In Your Customers' Minds to Keep Them!
It sounds like a lot of work. Truth is, it can be!
But—I'm about to reveal a "secret weapon" you can put to work for you that will literally attract new customers like mad and make them stick with you like Super Glue, buying from you again and again! This secret WILL solve your customer acquisition and retention problem - virtually automatically!
It can also be used to build a huge list of new customers for any business - start-up or existing - quickly and inexpensively - CEMENTING your relationship with them and building an ALMOST IMPENATRABLE WALL around them, KEEPING them FOREVER YOURS!
This secret is SO powerful, it can even BE a profitable BUSINESS by itself, if you've been dreaming of starting a business of your own. It can also provide your existing business with an additional revenue stream!
First, let's talk some facts...
It costs money to acquire new customers. Sometimes a LOT of money. You can justify the cost of customer acquisition because, over the lifespan of any given customer relationship, it's possible to make many times the money you spent to acquire that customer, from the purchases they make from you over time.
But - you can NEVER make your money BACK if you don't KEEP THE CUSTOMERS you've ACQUIRED!
AND - you'll never build your business rapidly if you don't KEEP ACQUIRING NEW CUSTOMERS!
It's imperative, these days, that you stay in constant contact with your customers. You have to get in their faces and STAY there... constantly reminding them that you're there for them, telling them you care, telling them what you're offering and why you're the best source for what they need.
This is the ONLY way to KEEP the hard-won customers you have. It's the ONLY way to stop your competitors from incessantly chipping away at the base of customers you're trying to build for yourself. The base of customers upon which you rely to build your business!
And - acquiring customers for ANY business - new or established - is an ongoing, constant process. You must NEVER let up because you lose ground every day you do!
You might already have taken some steps in this direction. You may have a Yellow Pages ad. You might have a Website. Maybe you purchased some pens and calendars with your name on them, and you hand them out to clients and prospects like candy at Halloween.
How Much Is Enough?
But - are you doing enough? Could you be doing more? Do you have the resources to do more?
Think fast! Every minute you spend wondering if you've done all you could, the customers, clients and prospects you've spent so much time and money attracting are slipping away, one by one, like grains of sand through a fine sieve! Pulled to your competitors like iron shavings to a magnet.
Not all of them. Not all at once. But, definitely too many!
Don't despair! I have a solution for you! I can help you maintain CONSTANT contact with your customers and prospects. At the same time, I can help you attract new customers who respect the living daylights out of you, are grateful to you and WANT to hear from you and buy from you—and ONLY you—again and again!
Once you have those customers firmly in your clutches, I can help you KEEP them from slipping away AND help you generate MORE sales from each and every one of them - TRIPLING your overall sales—OR BETTER - in the process!
I know these are some bold claims. But, I make them without batting an eye because I KNOW I CAN FULFILL THEM!
What if I told you I can also help you LAUNCH your business, building a clientele faster than you ever imagined - AND establishing yourself as THE person to do business with... even if you just launched your business last week?
You Risk NOTHING!
What if I also told you there is ABSOLUTELY NO RISK for you to let me try to help you?
In fact, I'm going to wriggle my hind end way out on a limb here and tell you that I can GUARANTEE I will accomplish all of the above for you! I will guarantee that I can help you build a constantly-refreshed list of new prospects and build a rock-solid bridge to your existing customers that keeps them buying from you time and time and time again!
And I'll also guarantee I can accomplish everything I've promised—at a cost that is FAR below what you would spend, even if you had the time or inclination, to do this yourself!
My guarantee gives you 90 days to try my amazing new secret weapon RISK-FREE, when you purchase a one-year subscription. If it's not performing EXACTLY as I promised, just ask for your money back and it will be returned to you. Simple as that.
But—Who AM I to Make Such Outlandish Promises?
What makes me so certain I've created THE solution to your customer acquisition and retention problems? How can I possibly GUARANTEE results for so little money?
My name is Alan R. Bechtold. I've been a successful electronic marketer and publisher for 23 years. I am one of only three other people in the world who can honestly make that claim!
I started my business, BBS Press Service, Inc., in 1984. When I started my company, the World Wide Web hadn't even been DISCOVERED yet! Still, I launched BBS Press Service for the sole purpose of publishing and selling information electronically - and that's EXACTLY what I've been doing for 21 years!
Today, I routinely deal with more than 30,000 clients. And I specalize in helping my clients make more money! One client pulled in more than $11 MILLION in additional sales over a four-year period, as a direct result of working with me. Another reaped more than $46,000 in additional revenue just three weeks after we started working together.
I can help you, too. And I won't even TRY to charge you my usual $1,000-an-hour consulting fee. You won't ever have to worry about paying me my usual $3,000-a-day mentoring fee.
Instead, you can have my help - and build a steady flow of fresh new prospects into your doors while you create a lifetime bond with your existing customers, so powerful you'd think they were attached to your wrist by a 3-inch-thick iron chain—for LESS than $1 a DAY!
First, the secret... REVEALED!
Here it is, in a nutshell: you need a newsletter.
Not another industry newsletter to read. You most likely get enough of those already.
I'm talking about a newsletter you send to YOUR customers on a regular basis.
A newsletter is the PERFECT customer relationship-building tool for ANY business. I help my clients develop newsletters for their businesses all the time - and I produce them to send to my own clients on a regular basis—because they WORK SO WELL!
Sending a newsletter to your customers and prospects constantly keeps your name in front of them. It also establishes you as an expert firmly in your customers' minds.
And it will constantly let your customers know you care about THEM—that you're truly concerned about their well-being!
But—how often should you send your customers a newsletter? I HIGHLY recommend that you publish your newsletter on a weekly basis. The ONLY rational excuse for publishing your newsletter less often than that is simply the fact that it takes a lot of work to put each issue together and you might not have the time.
If you simply can't swing a weekly schedule, move to once every other week. Publish a newsletter once a month ONLY if you have NO other way to publish one more often.
Remember - every DAY between issues of your newsletter, your competitors are pulling, tugging, slipping their way into the minds of your customers, eroding your business, pushing you backwards—AWAY from success!
"Insider" Secrets Revealed...
Publishing a newsletter is hard work. You have to WRITE each issue. Then, you have to print them and mail them to your customers and prospects on a regular basis, in a timely fashion.
Or... thanks to the Internet, you can greatly reduce the amount of time and money you must spend to reach your customers with a newsletter.
If you create an E-mailed newsletter (also referred to as an E-zine), you can get around virtually all of the production and delivery problems (and most of the costs) associated with printed newsletters.
It's always FAR better to send your E-zine to your customers directly - to place it directly into their E-mail boxes so it's waiting there for them and they can easily read it at their leisure.
Even if you send your customers a brief E-mail—an announcement that your latest newsletter is ready—with a link to the newest issue you've just placed on your Website, you can NEVER be certain your customers will click on the link and follow through. Many simply won't.
This Isn't Something You Want To Leave To Chance!
Remember—your goal is to get yourself into your customers' minds as often as possible, automatically, without them having to do ANYTHING to hear from you!
And it's all well worth the trouble. An E-zine can maintain a vital contact link between you and your existing customers. Every issue reminds your existing customers that you're there, working on their behalf, constantly keeping their best interests at heart.
Even better, actually PRODUCING and DELIVERING an E-zine is fairly easy - especially when compared to the additional work and cost involved with a printed and mailed newsletter.
But—you still have to write each issue. Put out an E-zine every week and you're faced with a weekly writing chore that can get in the way of doing other things your business needs.
And - you MUST make certain your newsletter or E-zine features quality, interesting content - or you'll break the tie. Your customers will stop reading your E-zine. The wall you've built around them will crumble.
The Answer Is Easy—AND Inexpensive!
I have GOOD NEWS for you! I can PROVIDE you with a ready-made, professionally-produced WEEKLY E-zine for you to E-mail to YOUR customers!
The E-zine is my new Mind Gold News. It's BRAND NEW and it's a SOLID, power-packed publication! Each weekly issue features an interview with a leading marketer, business leader, inspirational person or expert. The focus is ALWAYS on how to get ahead... in life, in business and in the world.
It's compelling copy that appeals to virtually ANYONE and EVERYONE, in all walks of life.
In every issue, your customers and prospects will learn how to build a business, how to get along better with family and friends, how to develop personal skills, how to view life in a positive, Mind Gold News way!
And every issue will come to your customers—from YOU!
When you subscribe as a publisher subscriber, each weekly issue of my new Mind Gold News E-zine will come to you "pre-branded" with YOUR name, YOUR company name and YOUR contact information at the top - including links to YOUR Website or Websites. It will arrive in their E-mail boxes automatically! You don't need to do anything except tell your customers about your newsletter, invite them to subscribe using the Web page we provide, then insert your own special advertising messages before each issue is sent.
Everything else is done for you!
Publishing a Professionally-Written
Weekly E-zine Has NEVER Been Easier!
When they receive it, your customers and prospects will never know you didn't produce the entire publication yourself!
Even better, every issue provides THREE spaces where you can add your OWN brief news items, advertising, or messages of virtually any kind! And—I'll set you up with an online interface so you can log in and CHANGE this customizable copy every week - before the next issue goes out.
When the next issue arrives in your customers' E-mail boxes, it will contain your NEW announcements, ads, or whatever you've chosen to include! And it will NEVER contain any advertising for anyone else but YOU!
If you don't want to include any advertising or customized messages, the spaces provided for them "close up" if nothing is entered into your online interface. Enter something in your interface and it stays, going out each week until you change it.
Your E-zine will arrive week after week, and no one will ever know you chose NOT to enter any custom text into that particular issue!
You can even sell ADVERTISING that will appear in your Mind Gold News edition and MAKE MONEY with your E-zine. It's REALLY yours in every way - except you didn't have to wipe the sweat from your brow after sitting in front of your computer for hours creating it!
In fact, you don't have to do ANYTHING if you don't want to!
I'll even include a FREE Web-based "signup form" so people can SUBSCRIBE to your newsletter, adding themselves AUTOMATICALLY to your growing customer database! This form can easily be added to your existing Website, if you have one - or I'll put it on a page of its own, hosted on the Web at my expense, if you don't - and I'll send you all the E-mail addresses it collects so you can stay in touch with your new prospects EVERY WEEK!
All you have to do is ask all of your current clients to give you their E-mail addresses, if you don't have them already. Then add the address of your Website or Webform to all of your advertising, business cards, stationery, etc. People WILL start signing up!
It's Also a Perpetual Marketing Machine!
Better still - my new Mind Gold News E-zine multiplies itself automatically! Each issue encourages readers to share the E-zine with their friends. There is a "send this issue to a friend" link in every issue to help make this happen QUICKLY. When readers press this button, they're greeted with a form where they can list the names and E-mail addresses of up to TEN friends. When they click the "submit" button, a copy of the current issue of the newsletter—complete with YOUR contact information and ads—is automatically sent to their friends' E-mail boxes, noted as coming from the person who signed them up!
Every friend someone sends your newsletter to is ALSO automatically sent a quick and easy form, so THEY can subscribe, too! When they fill out the form, they're added to YOUR growing prospect database!
It can literally double, then RE-double itself on a regular basis!
And... Mind Gold News is FULLY Guaranteed!
If all of this doesn't convince you that you should give my new Mind Gold News E-zine a try, I'm not sure what will. But you don't really NEED to be convinced. You have a full 90 days to try this incredible client relationship-building machine, this truly amazing client-acquisition tool RISK-FREE!
That's how confident I am that you'll be thrilled with my amazing Mind Gold News service!
In fact, my new Mind Gold News E-zine is SO powerful you could literally build a business around the E-zine itself! And I WELCOME and ENCOURAGE you to do so! Just put the signup form on your existing Website or Websites, or send out advertising directing people to the FREE online signup form on it that I'll host for you. Build a list of "subscribers," then start selling ads!
OR - locate products and services you want to sell and plug ads for them right into your own E-zine each week. Send people to your online subscription form and we do the rest!
Many people today simply DELETE all the incoming E-mail they get, often BEFORE they've even read it! There's even software designed to AUTOMATE this process!
But—research has PROVEN that online readers will still WELCOME and READ every issue of a high-quality professionally-written E-zine because it gives them something of VALUE.
Imagine the effect an E-zine like this could have on YOUR business! Imagine the business you could build AROUND an E-zine like this!
There have been FORTUNES made on the Internet simply by publishing a quality E-zine and building a subscriber list. I should know! I've been doing it for nearly 20 years myself! And I DEFY you to find anyone else who's been publishing online longer than I have!
And - my new Mind Gold News E-zine is a READY-MADE E-zine YOU can use!
When you subscribe to Mind Gold News, each weekly issue is automatically sent to your list...- Pre-branded in YOUR name!
- Ready-to-E-mail to YOUR customers and prospects!
- Able to display an almost UNLIMITED number of your own ads and additional announcements
- YOU decide what to charge for ads, or which ads to make your own!
- Your online Interface makes it easy to insert your own custom ads and announcements
- NO OTHER ADS OF ANY KIND!
- LESS than $1 a day!
I do that for you, too!
I'll maintain your list of customer names and E-mail addresses FOR you. I'll even provide you with an online interface where you can add and delete names at will, easily, from the comfort of your own computer!
THEN I'll automatically mail each issue of Mind Gold News to your list FOR you, pre-branded in YOUR name, to YOUR list of customers and prospects.
You can do as much or as little of the work yourself as you wish. My new Mind Gold News E-zine ELIMINATES 95% of the work - the HARDEST part of the job - for LESS than $1 per day!
The law is clear on this matter. You couldn't legally HIRE someone to do this for you for less money. You'd be violating the minimum wage laws if you did!
Give my new Mind Gold News a try for yourself. Put it to work. Run it through its paces. The price is too low to ignore! You have my personal 90-day money-back guarantee, when you purchase the low-cost one-year subscription, removing all the risk on your end. And your customers are constantly slipping away, a few at a time, the longer you think about it.
Act QUICKLY and save $100!
I WANT YOU TO STOP LOSING CUSTOMERS RIGHT NOW! I want you to stop thinking about it and just do it! Subscribe to my new Mind Gold News E-zine service RIGHT NOW - within the next TEN DAYS - and take an additional $100 off the already ridiculously low price of $395 per year.
That makes your annual subscription to Mind Gold News just...
$295 per year!
That's only $5.68 per issue!
I already know you'll NEVER find someone else willing to write, edit and produce an E-zine you can send to all of your customers for a price as low as $5.68 per issue. The ONLY way you could come even close to a price that low would be if you did everything yourself!
But—ask yourself - can YOU write a weekly E-zine of your own? Do you have the time? Is the time it would take worth more to you than $5.68 per week?
I know the answer. You couldn't even beat my price if you had your lowest-paid employee do the job. And I KNOW with CERTAINTY that the Mind Gold News E-zine will rival the best of the best E-zines available today! Why not let us do the work for you, so you can take the credit and start reaping the huge profits now?
That's why I offer the 90-day money-back guarantee on annual subscriptions - because I KNOW you'll discover the value of this exciting new E-zine for yourself. You'll literally SEE the effect it has on your business within 90 days - or you'll get all your money back!
OR—you can subscribe today for just $29.95 per month—a savings of $10 per month from our usual monthly fee. If Mind Gold News isn't delivering everything I said it would, cancel any time and owe nothing more.
Either way, I urge you to subscribe TODAY - before this offer expires! Before more of your customers slip away, into the hands of your competitors, never to be recovered! There's simply too much at stake to wait another day!